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Privacy policy

DEKRA respects your privacy

The protection of your privacy in the processing of personal data and the security of all business data is an important concern to us at DEKRA Media, which we take into account in our business processes. Furthermore, it is important to us that you always know when we store which data and how we use them.

Data protection

DEKRA Media processes the user's data necessary for the use of the DEKRA Tag.it ('user data') in accordance with the data protection laws. The provision of user data is a prerequisite for the conclusion of a contract. DEKRA Media also stores this data in order to inform the licensee about services provided by DEKRA Media (advertising purposes).

User data

In particular, the protection of personal data such as name, address, telephone number or e-mail address and the responsible handling of the information you entrust to us are important to us. This also includes the data that is generated in the background when using the Internet. If you are asked to provide personal information on the individual web pages, you will be informed of the intended purpose of processing and, if necessary, asked for your consent. Your visit to our website is also subject to data protection. By default, our web servers store the name of your Internet service provider, the website from which you visit us, the websites you visit on our site and the date and duration of your visit. When the Internet pages are called up, DEKRA receives usage data which is stored for backup purposes. The user data is evaluated for statistical purposes. The regular evaluation of the access statistics to the web pages shows the temporal development of the visitor response as well as the different success of different offers on the web page. Among other things, it is the basis for controlling the further development of the website. No user data is disclosed to third parties, neither for commercial nor non-commercial purposes.

Applicable law and legal basis

DEKRA processes your data in accordance with the applicable European and German data protection regulations and treats them confidentially. The legal basis for processing and storage is Art. 6 para. 1 lit. b of the General Data Protection Regulation (GDPR) and § 7 UWG (Law against Unfair Competition) for advertising purposes.

Rights pursuant to GDPR

The GDPR grants data subjects rights of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), objection (Art. 21) and data portability (Art. 20) vis-à-vis the processor. According to § 7 para. 3 UWG the client can object to the use of his data for advertising purposes at any time without incurring any costs other than transmission costs according to basic tariffs.

Exercise of rights under the GDPR and Data Protection Officer

The exercise of certain rights pursuant to the GDPR and the objection pursuant to the UWG must be declared to DEKRA Media’s Data Protection Officer: safety@dekra-media.de. Furthermore, there is a right to object with the State Officer for Data Protection Baden-Württemberg (“Landesbeauftragter für den Datenschutz Baden-Württemberg”), who is responsible for the DEKRA Group.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated for this website. Your IP address will previously be reduced by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de). Further information on terms of use and data protection can be found at http://www.google.com/analytics/terms/de.html and/or at http://www.google.com/intl/de/analytics/privacyoverview.html. Please note that the code “gat._anonymizeIp();”has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking).


Data protection information acc. to Art. 13 General Data Protection Regulation (GDPR)

DEKRA Media GmbH, Dahlener Str. 570 in 41239 Mönchengladbach, Germany
Contact data regarding data protection: datenschutz@dekra-media.de
Purpose of processing:
Processing of our services for which personal data may be required.
Legal basis for processing:
Art. 6 para. 1 lit. b GDPR, if necessary for the fulfilment of a contract / Art. 6 para. 1 lit. a GDPR, if based on a consent, incl. legitimate interests, if based on it.
Data recipient:
DEKRA Media GmbH
Duration of storage:
In the event of revocation of consent, not later than 4 weeks after the end of the contract.
Rights of the data subject:
The data subject has the right to obtain from the controller access to information (Art. 15 GDPR), rectification (Art. 16 GDPR) or erasure (Art. 17 para. 1 GDPR) or to restriction of processing (Art. 18 GDPR), objection (Art. 21 GDPR) and data portability (Art. 20 GDPR). Furthermore, there is a right to object with the responsible Data Protection Supervisory Authority (e.g. the North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information (Landesbeauftragter für den Datenschutz und die Informationsfreiheit Nordrhein-Westfalen)). If the collection, processing or use is based on consent, the data subject has the right to revoke consent towards the controller at any time with effect for the future.
The provision of personal data is partly prescribed by tax regulations or can also result from contractual regulations. It may also be necessary for us to process personal data when concluding a contract. Failure to provide personal data would mean that the contract cannot be concluded.

If you have any questions, please contact: